We need a bit of a lie down after this one. Finnish pop heartthrob Benjamin has popped up on our radar with his cuts Gay and N-Y-T making him one of the most exciting europop stars of the moment. Now he signs up to Finland’s Eurovision selection programme Uuden Musiikin Kilpailu (UMK) with a balls-to-the-wall banger Hoida mut (translating to English as Do Me). Iconic.
Hoida mut continues Benjamin’s recent journey of Finnish language music yet is likely to be a universal favourite amongst Eurovision fans. Brimming with a defiant queerness, powerhouse synths, and seductive vocals, Hoida mut is a truly majestic pop banger. Benjamin accompanies the track with some striking visuals that provide some inspiration on how to find a new use for an old greenhouse.
Benjamin will be competing alongside fellow Finnish pop talent Robin Packalen, guaranteeing a must-watch national selection.
Connect with Benjamin here.
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