SWEDISH POPSwedish pop talent Greczula returns with new single Love = Art, with the single being followed by an expansive tour of his native Sweden. The track arrives in the midst of a busy year for the singer-songwriter, who took to the Melodifestivalen stage with his powerhouse entry Half Of Me.
Greczula co-writes with Daniele Scenna, Karl Ivert, Sebastian Meyer and Wille Enblad, with Ivert, Meyer and Enblad producing the single. The title draws parallels with love as an art form, exploring love’s ability to change our perspectives and broaden our horizons. Greczula described the song as one of his most personal yet, comparing love’s potential to the power of art to transform how we see ourselves and others.
Sonically, the track is built around propulsive pop-rock, with Greczula bringing his empowering, Queen-style anthemic sound once again. It is a big, explosive and emotive pop number that the Swedish star does so well.
