Interview: Klara Hammarström – Chasing New Heights at Melodifestivalen with ‘On and On and On

Photo: Janne Danielsson/SVT

Culture Fix had the pleasure of catching up with Klara Hammarström who returns to Melodifestivalen with her brand new track On and On and On. Klara joined editor Andrew from Las Vegas where she delved into her excitement to be returning to Sweden’s biggest music competition.

After making waves with previous entries like Run for the Hills and Beat of Broken Hearts, Klara reveals what to expect from her highly anticipated return this year. But what inspires Klara to keep coming back to Melodifestivalen? The star divulges what keeps drawing her to the contest, whilst collaborating with renowned co-writers like Thomas G:son and Cazzi Opeia.

Klara shares insights into how she mentally and physically prepares for Melodifestivalen’s grand stage, the inspiration behind On and On and On, and what advice she’d give her younger self. Could this be Klara’s year to take home the Melodifestivalen crown? We can’t wait to find out!

We couldn’t resist asking about her Masked Singer Sweden victory as Karamellen last year. How did she manage to keep such a big secret?

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