KEiiNO Release Powerful Anthem of Individuality and Resilience ‘Unbreakable’


Like many of us in the Eurovision fan community, we were disappointed to see KEiiNO come so close to winning Norway’s Melodi Grand Prix with Monument but be pipped at the post. Thankfully KEiiNO have been quick to launch straight into their next single Unbreakable – a song of resilience and celebration of individuality.

Fred Buljo shares that Unbreakable is the second of four songs that will be released in the run up to Eurovision in May, following Monument. Alexandra adds that the song is celebration of breaking the mould and not fitting in, drawing inspiration from classic Russian fairy tales. She notes: “That’s probably why we love the Eurovision universe so much. It is a sub-culture that includes all types of people, where everyone is accepted for who they are. And in the end we all gather to celebrate our love for music and grand productions. We want everyone to feel seen and appreciated in our little musical universe that is KEiiNO, and our new single “UNBREAKABLE” is a celebration to everyone who feel they don’t fit it. The song is inspired by the novel the Bear and the Nightingale, which is again inspired by Russian fairy tales like “The Snow Maiden.”

Unbreakable opens with Alexandra’s gorgeous warming vocals against a building mellow synth beat before Tom joins in as the track builds tempo and synths come into play. Fred’s Sami joik is a welcome addition as the track gets into full swing. With hints of schlager, synthpop, stunning Winter imagery and KEiiNO’s incomparable vocal style, Unbreakable is an absolute treat.

Whilst like countless others, KEiiNO are disappointed not to be representing Norway at Eurovision in Rotterdam, they are throwing their weight behind supporting TIX. Tom notes: “It is time to get behind TIX and cheer him on in Rotterdam. We have already offered him our best tips for how to represent Norway the best way possible.” He adds: “Lets show TIX what an amazing bunch of people the Eurovision-community is made up of.”

We had the pleasure of chatting to KEiiNO ahead of their MGP performance – you can enjoy that here.

We are massively excited for KEiiNO’s future releases. Stay in the loop with what they are up to on their social channels: InstagramTwitter, and Facebook.

Lead Photo: Armand Nasiri